Signage and Interior Design - Why Coordination is Imperative
We all know the importance of first impressions. And in the business landscape, you want every impression to make a positive and lasting impact. This is why signage in coordination with your interior design planning is an imperative piece of representing your firm. It may seem like a small detail, however every detail, no matter how small deserves strategic attention when it comes to your business.
Signage is a highly custom process
The design and fabrication of signage is so highly custom that it requires “great creativity” in order to authentically represent the character of your company. Our design team successfully identifies and fills that need as a regular component of what we offer our clients. Using materials, styles, and textures from the architectural aspects of each client’s space, we repeat them in the signage. The result is a seamless integration that genuinely represents the character of the firm.
Wood veneers, metal, stone, solid surface products, glass and even “3Form” translucent resin panels are examples of solutions used for signage fabrication. Coordination of material selection that is consistent and cohesive with the interior finishes will result in the intended feel and impression for any given company.
Where feasible, established fonts from your brand package can provide the continuity needed to extend your company image. In addition, scale and proportion are of the utmost importance when interfacing with both the interior and exterior of the project site, and establishing proper wayfinding. Be sure to look for one point of contact to create true continuity of design across the scope of the project.
Well designed signage makes a lasting impression each time someone visits your establishment. Be sure to address this significant issue when selecting an interior design firm to visually represent the character of your organization through custom signage and every detail of your facility.
Click through our Pinterest Specialty Signage board to see examples of the projects we’ve pinned and contact us for your interior design needs.
You can also call us at (916) 781-6543.
